WKOW | Madison, Wisconsin
WKOW has the distinction of being the very first Videstra Customer. Originally owned by Quincy Media WKOW is now part of the Allen Media Broadcast family.
A total of 8 stations within Allen Media share cameras with each other using the Videstra CloudShare service. This allows stations to easily use each others cameras at any time without utilizing resources or gaining special permissions from the station that owns the camera.
Since many of the AMB stations are located in the Upper Midwest these shared cameras give them great views of storms as they pass from one station’s viewing area to another. This gives WKOW, and all the Allen Media affiliates, access to compelling content and generates tremendous viewer loyalty.
In July of 2019, Madison Gas & Electric experienced a failure at their downtown electrical switching station. The result was an electrical fire that shut down the facility and caused a major blackout in the downtown district of Madison, Wisconsin. Over 40 fire fighters were called in to handle the fire and fortunately had it under control in about 30 minutes.
One of the WKOW Micro-Local cameras was just a few hundred yards away and they were able to use the Videstra Clip Factory to download video captured by the camera. The blackout eventually affected the camera because it was on a nearby building, however not before WKOW was able to grab more than 10 minutes of full-frame video to use throughout several newscasts.